It is ‘NOI’ after ‘Neeve’ by Tollywood music composer Phani Kalyan - Exclusive

Phani Kalyan is an Indian music composer who predominantly works in Telugu cinema and made his music composition debut for films with the 2010 film ‘Pappu’ starring Krishnudu in the lead role which was directed by Sapan Pasuparthi. His other films include 'Nene Mukhyamantri' (2019) and 'Jodi' (2019). 'Konjam Koffee Konjam Kadhal' (2012, Tamil), 'A Journey to Kasi' (2023), and 'Error 500' (2023) besides several music videos and private albums.The Music director has come up with a new music video titled ‘NOI’ (Pain)after the successful Independent music video ‘Neeve’ in 2016 that went viral on youtube.


ETimes reached out to the music composer and he said, "I was busy with a couple of new films that made me take time for this next music video after the successful ‘Neeve'. I feel Independent music videos are the best way to express & experiment with my heart-felt music with less pressure from the filmmakers."
A protégé of AR Rahman, further added, "I have been in the Tollywood music industry for more than 10 years and still looking for THAT great script that gets me a Big Break as a music composer in the Hyderabad based Entertainment industry."

His current music video 'NOI' is produced by Sandeep Reddy and the song lyrics are penned by Imran Sastry. The song has been crooned by Indian idol 9 winner LV Revanth and Singer Sameera Bharadwaj, while it features young Telugu actors Mohit Baid and Abhignya Vuthaluru in it. The music video was directed by a Bangalore-based Gomtesh Upadhye who also happens to be the director of the music composer's earlier music video 'Neeve'.
Speaking about the title of the song ‘NOI’ he says it deals with ‘pain/hurt' in the Tamil language’ and also said that he is interested in doing more movies and music videos than other forms of content such as web series/short films though not against doing them.
He also revealed that he did more than ten music videos so far and only his ‘Neeve’ went viral, so" There is no formula to make a song go viral," he feels.
Phani Kalyan is currently awaiting the release of his theatrical film 'Jaitra’ (2023) and a couple of others are on the sets more details of them will be announced briefly, he added.
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